I was the customer who got burned first.
For two years I paid marketing agencies $3K–$8K/mo to generate leads for my pressure washing business. Every one of them pitched “pressure washing SEO” like it’s the same as plumber SEO. It isn’t.
I eventually just learned it myself. Built my own site. Ranked it #1 for “pressure washing Buffalo.” Wrote my own GBP posts. Set up my own review automation. My phone started ringing.
Then other pressure washers started asking how I did it. So I started doing it for them. That’s the Playbook.